Before You Make Your First Hire: 1099 vs. W-2, Pay Models, and Getting It Right

Written by
Jaclyn Kobza
Published on
August 11, 2026

There is a message we get more than almost any other, usually in a quiet panic: my therapists are 1099 to save money, did I mess up? More often than not, the honest answer is yes, and it is the kind of mistake that can follow a practice for years. So before you make your first hire, let us walk through the two decisions that trip owners up the most: how you classify the person, and how you pay them.

1099 vs. W-2 is not a question of what is cheaper

It is a question of the relationship you are actually building, and the IRS, not your budget, decides which one you have.

A true 1099 contractor runs their own practice. They set their own hours and treatment approach, use their own tools, are free to see other clients, and bill you by invoice while handling their own taxes. A W-2 employee works on the schedule you set, in your space, with your EMR and materials. You withhold their taxes, pay employer taxes on top, and can offer benefits and paid time off.

Here is the line that catches good owners off guard. If you control the how, the when, and the tools, that person is almost certainly a W-2, no matter what the contract says.

The three-part test the IRS actually uses

  • Behavioral control: Who decides how the work gets done? If you set the schedule, assign the caseload, or require team meetings, that points to employee.
  • Financial control: Who owns the tools and covers the costs? If you provide the space, the EMR, and the materials, that points to employee.
  • Relationship: Is the arrangement ongoing and central to your business? A clinician treating your clients, week after week, as a core part of your practice, points to employee.

In a clinic, they are almost always a W-2

Most owners want to bring someone in to see their clients, on their schedule, in their space. That is an employee. Ask yourself honestly: do you set their hours or require them to attend team meetings? Do they treat your clients in your rooms? Would you be uncomfortable if they freely took on other practices as clients? If any of those is a yes, classify as W-2.

The reason this matters so much is the downside. Misclassification is not a slap on the wrist. It means repaying back payroll taxes, plus penalties and interest, often reaching across every quarter you got it wrong. Owners who did it to save a little end up paying far more, at the worst possible time. Our rule when it is genuinely unclear: classify up. The cost of caution is small. The cost of being wrong is not.

Then comes the second decision: how you pay them

How you pay your team is a retention plan in disguise, and most owners never realize it until a great clinician quietly hands in their notice. There is no universal right answer, only a right answer for your stage and your numbers. Every model simply moves risk to a different place.

Per visit, or fee for service

You pay only for completed, billable visits, so your payroll flexes with revenue and your fixed risk stays low. The catch is that a wave of cancellations guts your clinician's paycheck through no fault of their own, which makes this the hardest model to keep great people on.

Hourly

You pay for sessions plus the prep, notes, and admin that surround them, which feels fair and predictable to your team. But you absorb the cost of the slow hours, and because hourly staff are non-exempt, once they cross forty hours in a week you owe overtime. Track hours cleanly from day one.

Salary

Fixed pay through the busy weeks and the slow ones buys you stability and loyalty and makes your own budgeting simple. Now you carry the risk of the slow month instead of them, and the role has to genuinely clear federal and state exempt thresholds before you can pay it as a salary. Do not assume a title makes a position exempt.

The rule that protects you no matter which model you choose

Build your team's pay as a set percentage of what you actually collect, not what you bill, then load in payroll taxes, benefits, and paid time off so you are pricing the true cost of an employee rather than the sticker cost. A clinician who costs you thirty-five dollars an hour on paper often costs closer to forty-five once you add everything in. Price and plan around the real number.

A note from the numbers side

Jaclyn has sat with dozens of owners after the fact, untangling a classification or a pay model that felt smart at the time and quietly cost them for years. Almost none of it was taught to any of us in school, so if this feels unfamiliar, that is a gap, not a failing, and gaps get filled. The good news is that set up correctly from the start, this becomes a non-issue you never think about again.

What to put in the offer, and the first ninety days

Getting the classification and pay model right is the foundation. How you bring the person in determines whether they stay. A strong first hire has a few things in writing before day one.

  • A one-page role scorecard: the outcomes the role is responsible for, not just a task list, so both of you know what good looks like.
  • The pay model in plain language: how they are paid, what counts, when they are paid, and, for W-2 roles, the benefits and paid time off they can expect.
  • A written handbook, even a short one: time-off requests, the no-call-no-show consequence, and how coverage works when someone is out. Decide these on a calm day, not in the heat of a hard one.

Then protect the first ninety days. Onboarding is where retention is won or lost. A new clinician who is handed a full caseload with no orientation, no shadowing, and no clear point of contact starts looking for the exit before they have unpacked. A simple thirty, sixty, ninety day plan, with a real check-in at each mark, turns a nervous new hire into a loyal one.

Your next step

If you are about to make your first hire and you are not sure how to classify or pay them, do not guess on something this expensive to get wrong. Book a free consultation and we will get it right with you, before it becomes a problem. This is exactly the kind of thing we build alongside owners every day.

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